DIAMOND EDUCATION

Our diamond education is the most comprehensive diamond buying guide, designed to answer all your questions. We address the 4 C’s of diamonds (carat, cut, colour and clarity) and beyond so you can make a prudent diamond buying decision, while maximising your diamond’s appearance and value. Diamonds are considered the world's most precious gemstone. They are traditionally used for engagement rings and other jewellery as a symbol of love and commitment. Buying a diamond is an important personal, financial and emotional decision. Our gemologists are experts on the subject and provide invaluable guidance so you can shop with confidence in a pressure free environment..

Diamond shape is the most visual characteristic. It is the diamond’s outline and comes in many forms such as round cut, princess cut, cushion cut, etc

Diamond carat is its weight and reflects the diamond’s size. The larger the diamond, the rarer and more valuable it becomes. Carat is the most visible C.

Graded on a scale from D to Z, diamond colour is its degree of colourlessness or tint of yellow. The more colourless, the rarer and higher the value.